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SPONSORSHIP OPPORTUNITIES

One of the big needs among top Dressage riders is for financial assistance with their training and showing.  Dressage is not an inexpensive sport, and many riders in their quest for excellence can’t make it on their own.  The financial backing of sponsors makes the difference.  The following outline two ways sponsors can assist with financial contributions other than direct contributions.

Individual Sponsorship
Depending on the level of sponsorship, I can offer a variety of benefits:
  • Discounted clinics, private lessons or training for your horse.
  • Behind-the-scenes show access and hospitality at events.
  • E newsletter with prominent name, thanks and photos
  • The opportunity to partially or wholly own a competition horse.
  • Potential tax benefits
Corporate Sponsorship
In the equestrian world, innovative companies such as Rolex and Crown Royal have sponsored events in the United States and in Europe it is common practice for banks, publishers and packaging companies to sponsor equestrian athletes and their horses.
The equestrian community has a very affluent demographic:
According to the United States Equestrian Federation, the governing body for horse sports and competing equestrian athletes in America, whose members number approximately 90,000, 85% are women and 63% are married. A majority are between 34-54 years of age and 66% have a college degree or better. 38% have a net worth over $500,000 and nearly half have an annual income greater than $100,000. The market value of the average home is $594,000 and 22% own two or more homes.
A study done by the American Horse Council, taking a census of the population involved in horses, shows that 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 and $75,000. Two million people own horses and 14,580,000 over the age of 12 ride horses on a regular basis;. The horse industry has a direct economic effect on the U.S. of $39 billion annually. 4.6 million Americans are involved in the industry as horse owners, service providers, employees and volunteers. Tens of millions more participate as spectators.
It is these spectators whose buying habits are likely to be influenced by the riders they watch and idolize and only a handful of forward thinking innovative companies have grasped the value of equestrian athlete endorsements in the United States. This is especially true in the area of dressage where elegance and mastery of communication through invisible cues to the horse is the zenith of training manifested in competition.
 
Your company can benefit from exposure to this market through aligning with me at each horse show at which I compete in front of thousands of affluent spectators, horse owners, riders, trainers and grooms.
Corporate sponsors can choose from many benefits based on level of sponsorship.
  • Logo displayed on saddle pads during training, and in certain circumstances, during competition.
  • Logo displayed on polo shirts/jackets/ball caps worn during training, teaching situations and on competition grounds.
  • Logo and link on Goldenmeanllc.com website
  • Logo on truck and or horse trailer.
  • Banner displayed in personal barn and stable area at competitions
  • Company name used within sponsored [UTF-8?]horse’s official name.
  • Behind-the-scenes show access and hospitality at events.
  • My participation in corporate advertisements, trade shows, conventions, sales meetings, other corporate functions and charity events.
  • My participation in autograph signings on [UTF-8?]company’s behalf at competitions
  • E newsletter with prominent name, thanks and photos
  • Exposure to and involvement with the fastest growing Equestrian Olympic Sport
  • Exclusive sponsorship based on company product e.g. Official Tim Malin Feed Sponsor 2008, Official Tim Malin Saddler 2008
Different levels of financial commitment are available depending on type of or number of benefits desired.
 

The American Horse Trials Foundation

To accomplish all that we have has been exhilarating and a significant financial challenge.  Training for an opportunity to represent the United States of America internationally in competition will require even greater resources.  In an effort to meet these needs I have applied to and been accepted by the American Horse Trials Foundation.  I am one of only a handful of Dressage riders who have been accepted under their criteria for this grant.  But, without your assistance, this will mean little.   I will need your help to fund training and competition goals.

Donations are 100% tax deductible according to the IRS Code Section 501(c)(3).  The American Horse Trials Foundation was established in 1987 to assist 3-Day Event Riders and Organizers in raising tax deductible financial support for national and international competition.  In 1996 the Bylaws were revised so that the Foundation could assist riders competing in the related disciplines of dressage and show jumping.  I have recently established grant eligibility with the AHTF.  By making a tax deductible contribution to AHTF, you will be helping me and my horses realize our potential.  For more information you may contact the Foundation directly:

American Horse Trials Foundation, Inc
221 Grove Cove Road
Centreville, Maryland 21617
443-262-9555 – Telephone   443-262-9666 – Fax
ahtf@worldnet.att.net – email

To make a donation, please make the check out to the American Horse Trials Foundation – (do not abbreviate).  Do not include my name or any other earmarks or information on the check or it will have to be returned.  Riders are responsible for collecting and submitting checks to the organization.  Please send checks to:

Tim Malin
Golden Mean LLC
P.O. Box 649
Higganum, CT. 06441
860-830-8403 – Telephone
goldenmeanllc@aol.com

 

The Dressage Foundation

The Dressage Foundation is proud to help persons who wish to provide financial assistance to Dressage riders, through either the “Training Sponsorship Unitrust,” or the “Deferred Gift Annuity”.

These instruments can offer an attractive way for sponsors to provide help to worthy Dressage riders who need financial assistance in order to carry on their training.  These plans allow sponsors to do a number of things simultaneously:

   * Provide a cash flow stream to a Dressage rider in need
   * Gain solid tax advantages for the sponsor, making this an attractive way to provide financial support
   * Make a charitable gift to The Dressage Foundation

A Charitable Gift Annuity from The Dressage Foundation can give you enhanced after-tax income for the rest of your life.  With the Charitable Gift Annuity, you do two things; make a charitable gift and secure a fixed-rate lifetime income.  The IRS allows you a charitable contribution income tax deduction, part of your lifetime income is tax-free, and if you fund your Gift Annuity with appreciated property, you avoid partial capital gain tax liability.

Interested sponsors should make inquiry to The Dressage Foundation – not the rider seeking sponsorship.  The sponsor needs to establish one of these plans, as it is his/her financial situation that will be affected in helping in this way.  The Foundation invites inquiries from sponsors, and will consult with them as to whether it is beneficial for them to provide financial assistance through either of these plans.

The Dressage Foundation
130 North 10th Street
Lincoln, Nebraska 68508
402-434-8585 – Telephone  402-477-9232 – Fax
johnboomer@aol.com - email

 

EQUIPMENT

Donations of equipment and supplies are also essential should your company have equestrian appropriate products available.  Donations of goods directly or allowances provided are greatly needed.  A list of needed equipment and supplies can be provided.  I would be interested in working with you in any way I can. 

TIM MALIN
(860)-830-8403
goldenmeanllc@aol.com

 

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